The luxe anti-aging skincare brand, vbeaute, will launch in 11 LOOK Boutiques this summer. The boutiques are a subsidiary of Walgreen’s, and are located at Walgreen’s and Duane Reade stores.

The anti-aging products, formulated with the brand’s Swiss Alpine Rose technology, are vegan, and are all gluten, paraben, fragrance and nut and oat free. The brand is also sold at Soft Surroundings, Zitomer, Clyde’s and other high-end retailers – but will now lower its prices.

All product sizes, formulations and packaging will remain exactly the same – but the products will now range in price from $19-$53.

“We are thrilled to complete our initial vision of offering luxurious anti-aging skincare products with unique Swiss technology to all consumers at an affordable price point,” said Julie Macklowe, the brand’s founder.

Vbeaute will first launch at eight Duane Reade LOOK Boutiques in New York, one Walgreens LOOK Boutique in Los Angeles and two Walgreens LOOK Boutiques in Miami on July 8, 2013.